嘉格纳 Gaggenau Grand Masters campaign by Lime成功入围两大类提名奖项！

秋天不期而至，感觉2020年是稍纵即逝的漫长。弹指间金色9月，又到了丰收的季节，同时也希望病毒能在秋风的吹拂下一扫而光。

昨天，从lime伦敦公司传来了令人欣喜的好消息， lime为嘉格纳GAGGEANU德国总部，量身打造的全球市场活动：Gaggenau Grand Masters campaign,已经成功入围了2020 Creativepool（创意百汇）评选的两项提名奖，两个门类都已入围：Branded Content(品牌内容) 和 Integrated（综合类）。

lime参赛作品展示

The challenge:

Gaggenau, is a German company founded in 1683, now manufacturing high-end kitchen appliances for the luxury lifestyle. Providing products in over 42 countries worldwide.

At the end of 2019 they re-modelled their winning combi-steam oven, providing an improved steam concept, larger in cavity, offering greater cooking choice for the ‘home’ chef.
The Gaggenau combi-steam oven is the champion, must-have, essential component alongside a conventional oven, in the modern kitchen.

We were briefed to develop a concept (on a small budget) to announce the arrival of their hero product, creating a theme that would work on a global scale. Inspiring both trade and consumer. Establishing an idea that enabled a multi-channeled approach, boosting country alignment and impact to maximise the small budget, creating a theme that could be leveraged in the Showrooms dotted around the globe as well as online, through various means.

The solution:

We created a 90 sec film (and shorter versions) merging the artist applying their skills with the chef and their mastery melded with hints of product itself, finally revealed in an art gallery space rather than the kitchen.

获得了品牌方的的极度认可，来看看我们客户怎么评价这个活动：

与此同时，举办方还特别温馨的，推出了 “大众评审奖 People’s Choice award” 奖项的参与活动，即在专业评审们紧张评审各个类别的最终奖项的同时，邀请大众参与到“大众评审奖”的投票活动中。令我们非常荣幸，我们也非常需要大家的支持，需要尽量广泛的邀请我们的朋友，亲人们来为lime投票，非常感谢！

投票信息请见链接如下：

9月11日下午6点前（伦敦时间）截止

https://creativepool.com/annual/2020/shortlist/#BrandedContent

https://creativepool.com/annual/2020/shortlist/#Integrated

#Annual2020 #creativepoolshortlist #limecreative

打开上面链接后，需要在页面浏览器里搜索一下“Lime”,即可如下图所示，分别在两个门类：Branded Content(品牌内容) 和 Integrated（综合类）中，找到 “lime” 对应的项目，并进行投票，页面需要用VPN打开。